Client Case Studies
The American Heart Association faced a major challenge: educating CPR training centers nationwide on the latest brand new CPR and AED procedures. To make learning engaging and effective, we helped develop “Be the Beat,” an interactive game designed to reinforce lifesaving skills in a fun and exciting way. Guided by Annie, the CPR mascot, trainers earned credits by playing the game and achieving key learning milestones.
To drive adoption, we launched a multi-channel outreach campaign, utilizing email, banner ads, social media and street-level engagement. The results were remarkable—over 142,000 CPR interactions and exposure to hundreds of thousands of healthcare practitioners across the U.S. This initiative not only helped spread awareness of updated CPR procedures but also encouraged hands-on learning in an innovative way. By combining education with gamification, “Be the Beat” empowered trainers and enhanced public safety nationwide.
Social Media & Gamification | American Heart Association
California Faucets needed a way to showcase its unparalleled make-to-order capabilities to designers and customers. Partnering with Logan Photography and IIWS, we developed the Bathroom Faucet Creator®, an innovative web tool that lets users design, visualize and share their custom faucets in any finish. With options to share on social media for feedback, print or email their creations in full color, the tool simplifies the selection process while highlighting the brand’s craftsmanship.
To ensure a successful launch, we executed a comprehensive outreach campaign including press/media relations, digital marketing, social media and custom direct mail to the top national interior designers. Today, designers and homeowners alike enjoy the freedom to create one-of-a-kind faucets - delivered in as little as two weeks. Design your own custom faucet here...
WEB DESIGN | California Faucets
Women Helping Women (WHW) faced a significant branding challenge that threatened their federal funding. Their existing brand identity was perceived as exclusive to women, creating a barrier to continued financial support. To align with federal requirements while staying true to their mission, WHW needed a rebrand that honored their legacy while reflecting their expanded commitment to assisting both men and women.
We developed a new WHW identity that maintained the integrity of their mission while ensuring inclusivity. The updated logo features a briefcase—symbolizing empowerment and career development—designed to be gender-neutral. This rebrand extended across a refreshed website and a comprehensive suite of branded materials, including a new stationery system.
With this transformation, WHW successfully reinforced its mission and secured the support needed to continue serving its community.
BRANDING | Women Helping Women
Axion America, a leading global electronics manufacturer, faced a critical challenge—while marketing efforts were in place, there was no structured plan or measurable outcomes. The return on investment remained unclear across all channels, including web, collateral, social media, trade shows, and advertising.
To address this, we conducted a comprehensive communications audit, identifying gaps and opportunities within their marketing strategy. Based on our findings, we developed a national marketing communications plan that strategically aligned print, event, and digital initiatives for the upcoming fiscal year.
Cross-functional teams were established both internally and externally to execute the plan effectively. Regular performance reviews allowed for data-driven adjustments, resulting in increased sales and greater marketing efficiency. Ultimately, this structured approach not only optimized marketing expenditures but also ensured a clear return on investment for every dollar spent.
